Çakıl, the friend on our cover, brought joy not just to our sets but to our lives. Thank you for everything, Çakıl.
The story
Through targeted digital strategies, creative content production and marketplace optimisation, we elevated Dr. Paw’s visibility, connecting the brand with pet owners and driving engagement across all platforms.
With innovative motion videos and impactful ad campaigns, we grew brand awareness and rooted the communication in emotion, making Dr. Paw stand out in the pet care sector.
The strategy
Targeted campaigns: data-driven social media campaigns that maximise visibility and drive interaction.
Optimised marketplace solutions: SEO-friendly product descriptions and visuals tailored for each platform, enhancing discoverability. Impactful visuals: motion and promotional videos that build a strong emotional connection.
The identity
We transformed Dr. Paw’s digital presence with a bold grid design reflecting global trends and the brand’s innovative spirit.
By optimising marketplace visuals and crafting SEO-driven content, we made the products more appealing and consistent for pet owners.
The campaign
We reinforced the brand’s identity with impactful slogans and memorable campaigns, building a genuine emotional connection through social-responsibility initiatives.
“I Am Not Immortal”
The “Ben Ölümsüz Değilim” (I Am Not Immortal) initiative turned the brand into a voice for awareness, not just a product, and strengthened its communication strategy.
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Dr. Paw
pet nutrition · 360° strategy & e-commerce
Reels
Short video is where the brand speaks fastest. For Dr. Paw we produced scroll-stopping reels from product stories to campaign drops; shooting and editing handled end to end.
Production
Product and lifestyle shoots share one aesthetic: colourful platforms, natural light and frames that carry the brand energy. From studio still lifes to dog-model scenes, the whole visual inventory was produced in-house.
Products
We brought Dr. Paw’s wide product range to a single visual standard across e-commerce and marketplaces. Every product is presented on a clean stage that shows packaging detail and reads instantly on category pages.
From supplement lines to accessories, the whole catalogue was refreshed with the same light and composition language; the brand speaks with one voice on the shelf and online.
more work
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