The story
Klas Çiçek is a florist whose name has become one with its neighbourhood: from bridal bouquets to office arrangements and the single rose picked up on a whim, it is present in every moment of life.
The brief was to carry that neighbourhood warmth onto the phone screen without losing it. A content language built on white space, brand green and elegant serif accents does exactly that.
The identity
The brand’s new face is ours: a K mark drawn from leaf forms, the brand green and the “Pendik Çiçekçisi” signature that positions the brand right under the logo.
The typography works in two voices: the elegance of the Jedira serif in headlines, the clarity of Poppins in everyday copy.
Brand palette
The strategy
The content calendar ties into the mood of the day: Father’s Day, weekend mode, the first colours of summer. A three layer flow was built with campaign cards, real atelier frames and product shots.
Series like “send flowers, not a DM” turn the brand’s voice into repeatable formats; every post carries a one message invitation to order.
Campaign card
From the atelier
Series formatSocial media
The feed alternates campaign cards carrying white space and brand green with atelier frames; at first glance the profile shows both the craft and the moment.
- 316 gönderi
- 6485 takipçi
- ··· takip
Klas Çiçek
Pendik florist · flowers for every moment
Reels
From bouquet building to bridal flowers, atelier rituals to humorous moments: all the short videos carrying the brand’s daily life are produced in house, from shoot to edit.
Stories
Story designs are the engine of daily sales: question and answer flows, special day reminders and customer reviews, all in the same white and green elegance.
more work
Shall we make your brand the neighbourhood’s brand?
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