Restaurants and food

Restaurant social media agency: content that fills tables.

Food is the category we work in most. The team that shoots the food also runs the account, so the content calendar never stops because the photo library ran out. The goal is not a pretty feed; it is a full room tonight.

What we run for a restaurant

01

Monthly shoot

Food, venue and people in one day. Extra shoots when the menu or the season changes.

02

Content calendar

Preparation moments, atmosphere, menu features and customer content in balance; sales posts never take over.

03

Community and reviews

Messages, booking questions and complaints answered the same day.

04

Location-targeted ads

A radius around the venue, not the whole city. Organic winners get scaled with budget.

05

Campaign planning

New menus, seasonal items and special days planned ahead; bookings are not decided on the last day.

06

Reporting

Beyond reach and engagement: direction taps, booking clicks and messages, the metrics that bring people in.

Why restaurant social media is different

The decision window is short. People often choose where to eat an hour before, on their phone. The last three posts, the cover image and your replies to reviews decide it.

Visual production is mandatory. The product is physical and has to trigger appetite; stock imagery does not run a restaurant account. This is where most accounts dry up: ideas exist, shoots do not.

Location matters. Your audience lives or works within a radius; advertising to a whole city burns budget. A 3-5 km radius is the right start for most venues.

How much content do you need?

A sustainable rhythm: one half-day shoot a month, 3-4 posts a week, 25-40 frames and a few videos per shoot. Posting daily and burning out in week three performs worse than three good posts a week.

A mix that works: 30% preparation and kitchen, 20% venue and atmosphere, 30% menu and campaigns, 20% customer content.

How we work

1

Menu and venue discovery

Which dish is the window, which hour brings which crowd.

2

First shoot day

25-40 frames and a few videos in half a day; the backbone of a three month calendar.

3

Publishing and community

3-4 posts a week, messages handled the same day.

4

Ads and measurement

Radius-targeted campaigns, winning creatives scaled, the plan updated monthly.

Venues we work with

Fine dining and hotel restaurants

Atmosphere and plating lead; art direction matters more than volume.

Local restaurants and kebab houses

Portion, fire and preparation moments sell.

Cafes, bakeries and patisseries

Counter products and daily freshness.

New openings

Pre-opening content stock and a heavier first month.

Chains and multi-location brands

One visual language, location-based ads and per-branch review management.

Food brands and producers

Product photography and category communication together.

Selected food work

FAQ

What does a restaurant social media agency do?

It runs content production, publishing, community and review management, ads and reporting. Regular shooting sits at the centre; management without production dries up by month two.

How often do you shoot?

A half-day shoot every month, plus extra shoots for menu changes, seasons and campaigns.

When do results show?

Ads move within weeks. Organic growth and booking lift usually become visible from the second month of regular shooting.

Which platforms?

Instagram first, TikTok when the venue is visually strong and the audience is young. Google Business Profile and reviews matter as much as social for restaurants.

Let us talk about your brand

Leave the short form and we reply the same day; scope and budget get clear in the first call. Not a form person? WhatsApp works too.

Chat on WhatsApp

Good ideas don't have to stay quiet

Tell us about your brand. We'll plan the rest together.