The story
Fractional real estate is a new, abstract concept for Türkiye: properties digitally divided into blocks starting from 1,000 TL. BlokHouse’s job on social media was to explain this innovation in a language that feels trustworthy, simple and curious.
We built a custom illustrative universe for the brand: isometric cities, buildings splitting into blocks and everyday metaphors that translate the concept for everyone.
The strategy
Content sits on three pillars: educational series that teach the concept, product and campaign announcements, and playful moments tied to the agenda. Every pillar speaks the same illustration language, so the feed reads as one brand universe.
A steady publishing calendar and motion-first storytelling made a brand-new category explainable at social media pace.
Social media
The blue illustration universe spans the whole feed: each post stands on its own, and together they tell a single story. Concept questions, investment comparisons and platform announcements all move in the same visual rhythm.
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BlokHouse
fractional real estate · social media
Reels
Motion reels series that explain the concept through movement: process explainers, campaign announcements and agenda moments, all in the brand universe’s colours, produced end to end.
more work
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Strategy, content production and publishing, handled end to end.