UGC & Influencer
UGC agency: people watch people.
Polished studio ads get scrolled past; a creator telling the story in their own words gets watched, and sells. We run the whole UGC line: creator network, briefs, shooting, usage rights and ads integration.
What the UGC line covers
Creator network and casting
We look at delivery, not follower counts; creators who resemble your audience and feel natural on camera.
Brief and hook design
We write the hook, message and the do-nots; the words stay the creator's own.
Shooting and editing
Vertical, subtitled, hook-first edits in the platform's native language.
Usage rights
Which video, which channel, for how long; all in the contract before shooting.
Ads integration
Videos feed Meta and TikTok campaigns as creative variations.
Performance tracking
Hook rate, watch time and cost per conversion tracked; tired creatives get replaced.
How we work
Product and audience analysis
Which product, for whom, told through which problem?
Creator matching
Creators picked from our network, brief delivered.
Production batch
Multiple variations shot with different hooks.
Test and iterate
Ad data picks the winner; the next batch follows it.
From our work
FAQ
Is UGC the same as influencer marketing?
No. Influencer work rents the creator's audience and publishes on their profile; UGC buys the content itself for the brand's own channels and ads. They complement each other.
How do you pick creators?
By natural delivery and audience resemblance, not follower counts; since the video runs on your channels, the creator's reach barely matters.
Can I use the videos in ads indefinitely?
Usage rights are set by contract: channels and duration written upfront, so you never have to pull your best performing creative.
How many videos should I start with?
Start with variations, not a single video: one batch with different hooks shows with data which story sells.
Good ideas don't have to stay quiet.
Tell us about your brand. We'll plan the rest together.