Social media management: content that sells, not scrolls past.

Social media management is not keeping accounts alive with regular posts. It is a process where strategy, content production, shooting, publishing, community management and advertising run on one calendar. When one link is missing the others jam: without shoots the calendar empties in the second month, without ads good content stays with a small audience, without community management incoming interest fades before it converts.

In practice the bottleneck is visual production. Most brands can come up with content ideas but cannot find the team to shoot them. That is why we do not separate management from production; the monthly shoot day is the engine of the content calendar. Having photo and video in the same team cuts the time from idea to publish from weeks to days.

The second critical point is running organic and paid from the same hand. The organic account is the testing ground, advertising is the scaling ground. Growing a piece of content that already works organically is cheaper and more accurate than producing an ad creative from scratch.

Price is set by scope, not by post count. How many shoot days per month, how many platforms, whether video editing is included, whether ad management is in scope and who carries comment and message traffic all define the total effort.

Ad spend and agency fee are always separate lines. Proposals that merge them into one number make comparison impossible. Proposals that leave production out look cheap but come back as extra cost once the content stock runs dry.

We publish our ranges openly in the 2026 pricing guide, and we price line by line once scope is clear.